7 Principles of Effective Logo Design
Design

7 Principles of Effective Logo Design

August 25, 2012

1 // SIMPLE

  • Not too many elements
  • Less is more

2 // MEMORABLE

  • Make an impression on people’s minds
  • Easy to recall when seen again

3 // TIMELESS

  • Stay away from trends or fads that will come and go
  • Use elements that are recognizable to all generations

4 // VERSATILE

  • Can be used at 1” on a pin or at 100’ on a billboard
  • Works in 1 color as well as full color or reversed out

5 // APPROPRIATE

  • Relates to your service or product
  • Is it fitting for your intended audience

6 // DISTINCTIVE

  • Unique and original
  • Stand out from other logos in the same market

7 // CONCEPTUAL

  • Contain elements that are cleverly incorporated
  • Discovery of these elements
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